"Built like a Mack Truck" has meaning for millions of people. It's a cultural message of quality that Mack wanted to communicate.
The 'Mack Challenge' is a videogame-show that showcases Mack Trucks in an entertaining and interactive format. Dealer-level sales teams play the game and preview the 2004 Mack Trucks line by answering questions about Mack Trucks, pop culture, and Americana. The popular trademark Mack Bulldog has been the familiar brand mascot dating back to 1917. The Bulldog is animated here for the first time and serves as the videogame's emcee- bringing the Mack quality message to life for all! The campaign includes playing the Mack Challenge live at trade shows and events, distribution to dealers and customers, and via the Mack website.
