Financial Games Collection Occupational Simulation • Orientation • Talent Acquisition
Merrill Lynch seeks to lead the banking industry in recruiting. They wanted to go beyond current recruiting methods and choose a more innovative way to get both undergrads and MBA's to learn more about careers at ML. In addition, ML sought to drive traffic to merrilllynch.com, particularly the recruiting pages.
Merrill Lynch knows it has a recruiting audience that is responsive to computers and wanted to leverage this position and lead the industry. Our strategy was to take advantage of the digital platform to add value to their recruiting efforts by adding an educational component. The Merrill Lynch Financial Games Collection is a fast paced videogame which teaches recruits about the IPO process while positioning the company as a great place to work. The Games combine rich media and an instant link to ml.com to create a unique, fun and valuable learning experience.
