Dynamic Visual Consulting Professional Development
NCR's state-of-the-art data warehouse solutions are used by the world's largest companies to track customer needs and build loyalty. With a long history of computer hardware manufacturing, NCR needed to evolve their corporate culture away from hardware and towards leveraging their data warehouse solutions for key customers.
BrandGames™ transformed the executive briefing center at NCR's world headquarters into a multimedia theater that uses a business simulation game to challenge employees (and customers!) to use customer information, software and IT infrastructure to respond competitively to marketing problems. In the end, employees come away with a lasting impression of how powerful NCR's data warehouse solutions can be for customers. It's one thing to tell employees about a culture shift – it's quite another to let them see for themselves.
