Sunday Drivetime Learning Arcade - Professional Development
Sirius is fighting for Rep Mindshare at retail. They need to train and orient reps with key Sirius selling messages and they have a great story to tell: Better Content, NFL games and Howard Stern. These reps suffer from 'marketing overload' and often tune out. Sirius needed cut through the marketing clutter and communicate selling points to this key audience.
Sirius was able to get some "serious" mindshare at retail by speaking the language of the young, largely male rep employee base. Leveraging their NFL relationship, they launched three football challenge games, hosted by Tom Brady, to get reps excited about Sirius and on-point about competitive advantages.
Delivered to retail reps via the web, these training videogames feature edgy, high-attitude execution with great graphics and great soundtracks, intercutting Sirius key selling points with fun, highly competitive gameplay. These games are utterly addictive to play, with repeat gameplay to immerse reps in selling message.
