Sony needed to upgrade the style and content of the Sony website to reward ongoing visits to the site with informative, relevant, and aspirational content to current and prospective customers. Their key goal was to sell consumers up, on accessories and higher-end cameras and camcorders.
BrandGames™ developed a content delivery platform that utilized consumer education to introduce new products and accessories. The program featured sophisticated how-to tips demonstrated by professional photographers with every tip credited to higher-end camera models and accessories. An "Ask Sony" Q&A section provided answers that showcased new products and delivered timely, seasonally-relevant information. The content archive was built up month-by-month, resulting in a full searchable database of expert advice and advanced product information.
