Yahoo! Hotjobs was looking for an entertaining and relevant way to engage their target recruiting audience and increase participation for their "Spring Break" promotion. The 18-24 demographic is overloaded with messaging, so this project would need to utilize a clever, unique approach.
To solve this, BrandGames™ created two custom games, Swivel Chair Relay and Flip Off Your Boss. The games integrated humor and entertainment with HotJobs brand messaging and valuable data collection platform. The promotion was considered one of the most successful to date with over 40,000 people participating in the promotion by playing the games and registering as a HotJobs members.
