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ENGAGE TREND REPORT 10.20.11
"Latest Game Theory: Mixing Work and Play"
The Wall Street Journal apparently sent a reporter to the Gamification Summit a couple weeks back, because the paper of record surfaced an article about how "companies are trying to bring more play to the workday." That reads like the agenda for the conference.
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ENGAGE TREND REPORT 09.28.11
"Accenture's Gamification"
Accenture is using gamification to affect the social alchemy at Accenture.
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ENGAGE TREND REPORT 09.14.11
"How Hottest Startups Got Their Names"
I was naming a product today, a new game engine. My antennae always tingle when a naming assignment comes along -- hitting dictionaries and thesauri to cross reference wordplay and find the be-all name.
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ENGAGE TREND REPORT 08.24.11
"Codecademy Gamifies Coding"
For anyone that has tried to learn coding and failed horribly, there is finally a solution. Its name is Codecademy.
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ENGAGE TREND REPORT 08.03.11
"30 Years of MTV Taught Us Well"
MTV first aired on Aug. 1, 1981, thirty years ago this week, transforming music into a visual and auditory experience with a vivid story -- a narrative -- that made the song (and story) more memorable.
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ENGAGE TREND REPORT 07.20.11
"The People Skills Test for Aspiring MDs?"
Medical schools have traditionally done little to screen out such flawed applicants or to train them to behave better, but that is changing.
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ENGAGE TREND REPORT 07.06.11
"Gamification for Recruiting, Part 2"
IBM is going to have to get a lot smarter if it’s going to attract the next generation of smarter workers to work there.
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ENGAGE TREND REPORT 06.22.11
"Gamification for Recruiting, Part 1"
Marriott International Inc. is hoping a hotel-themed online game could be a recruiting tool for the hotel industry.
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ENGAGE TREND REPORT 06.08.11
"HSN and Gamification: Shop Till You Drop"
With Gamification already driving page views and sales for USA Networks, HSN is now banking on gamification to draw, retain, and engage its shoppers.
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ENGAGE TREND REPORT 05.26.11
"Tablets, iPhones, Gamification, Big Pharma"
Big pharmaceutical companies have found replacements for the army of sales representatives they've laid off in recent years: digital sales tools that seek to sell doctors on drugs without the intrusion of an office visit.
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ENGAGE TREND REPORT 05.04.11
"Can a 3-D Avatar Make a Better Impression Than You Ever Could?"
What if for your next big office conference you didn't have to leave your desk? 3-D conferences with avatars are coming, as consumer technology is suddenly catching up with the work taking place in virtual-reality laboratories in academia.
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ENGAGE TREND REPORT 03.30.11
"Gamification is the New Web 2.0"
BatesHook is my favorite name for a marketing firm. Ms. Bates and Mr. Hook are avid bloggers and well-respected marketing consultants, so this entry caught our eye:
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ENGAGE TREND REPORT 03.16.11
"Gamification to Keep Employees Engaged"
The power of games to drive response and change behavior is driving corporate interest in what is being call "gamification".
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ENGAGE TREND REPORT 03.02.11
"Re-Emergence of Apple"
Blackberry has been a staple of the financial sector for ten years but JP Morgan's decision to provide iPads to their associates is an alarming sign for its manufacturer, RIM.
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ENGAGE TREND REPORT 11.16.10
"Engage Invitation: Be an Avatar!"
Dear Friends, As a reader you’ve seen Engage cover learning innovations. You may know that BrandGames creates avatar-based 3D worlds for learning and engagement.
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ENGAGE TREND REPORT 11.09.10
"Decoding Generational Differences"
A recommendation is in order: we at Engage want to alert you to an interesting and important read.
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ENGAGE TREND REPORT 10.26.10
"Giving Avatars Emote Control"
The current technology for creating computerized avatars for human interactions is relatively primitive. Judith Donath of MIT's Media Lab argues that this situation is likely to be temporary. She suggests that as programmers respond to the demand for more realistic human behavior in avatars, they will necessarily create the technology to manipulate human trust via the results.
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ENGAGE TREND REPORT 08.27.10
"Mad Men, Mark Hurd, Harassment"
Don Draper forgot his keys. The same week, H-P CEO Mark Hurd resigned on the heels of harassment charges.
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ENGAGE TREND REPORT 07.01.10
"Post Recession Talent Strategies"
The weakness of the economic recovery has real implications for the workforce -- and for HR executives charged with maximizing worker engagement and productivity. Do the typical initiatives to increase employee engagement work in this environment?
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ENGAGE TREND REPORT 06.10.10
"Does Human Capital Management Predict Stock Prices?"
Human capital management is fast emerging as an essential core competency (possibly the essential core competency) for organizations.
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ENGAGE TREND REPORT 05.27.10
"Study: Millennials ARE Slackers!"
You know the stereotypes about Gen Y workers. Their work ethic is underdeveloped. Their sense of entitlement is outsized. They’re slackers. New research has yielded actual data to back up these notions.
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ENGAGE TREND REPORT 04.27.10
"Embedded in the Front Lines"
In an era of limited pay raises and doing more with less - what else can an employer do to make top people stay?
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ENGAGE TREND REPORT 04.05.10
"Videogames Make You a Better Person"
Two new studies suggest that playing videogames can make you a better, more compassionate person, which may have a profound impact for customer service organizations.
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ENGAGE TREND REPORT 03.04.10
"Is Accenture out of the Woods?"
Highlighting Accenture's errors in putting its brand in Tiger's hands.
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ENGAGE TREND REPORT 11.04.09
"FarmVille: All the Rage on Facebook"
FarmVille has quickly become the most popular application in the history of Facebook...
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ENGAGE TREND REPORT 10.05.09
"Could you land Flight 1549?"
Recent interviews with Capt. Chesley Sullenberger underscore the role that experience and training played in the miraculous...
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ENGAGE TREND REPORT 09.21.09
"Engagement at the Top"
Employee engagement is falling faster among top executives...
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ENGAGE TREND REPORT 09.07.09
"Experiential Learning: Just What the Doctor Ordered"
Two recent New York Times features highlight the importance...
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ENGAGE TREND REPORT 08.24.09
"Malcolm Gladwell Emphasizes Training: Practice makes perfect"
Malcolm Gladwell's new book may make CEOs blink twice before...
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ENGAGE TREND REPORT 08.10.09
"Uncle Sam Wants You - And he's hiring!"
First there was Army of One. Then the America's Army recruiting...
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ENGAGE TREND REPORT 07.27.09
"Former Employees: Gone But Not Forgotten"
Companies are urging former employees to maintain ties...
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ENGAGE TREND REPORT 07.13.09
"Madoff: Workforce Lessons Learned"
After the unethical practices of Enron to the Madoff Scandal...
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ENGAGE TREND REPORT 06.29.09
"Sales Forces Stay Strong"
Despite the economic downturn, companies are not reducing...
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